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Tags: David Meerman Scott, hubspot, inbound marketing
Categories : David Meerman Scott, hubspot, inbound marketing, internet pr
This past weekend I started re-reading David Meerman Scott‘s The New Rules of Marketing & PR. As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing. As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing Summit with all of you. This keynote was excellent and definitely a “must watch”.
If you can’t see this video in your RSS reader, you can view it here.
Are you marketing to different buyer personas? What are some of the ways that you are executing an inbound marketing campaign? I’d love to hear your thoughts in the comments below.
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Tags: blogging, conferences, hubspot, inbound marketing, networking
Categories : conferences, marketing, networking, web 2.0
Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal. After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.
One of the sessions which generated the most buzz was hosted by Mark Roberge and Peter Caputa of HubSpot as well as David Hurlbrink of Landslide. The discussion focused on how to develop an inbound marketing strategy and how to utilize a CRM/SFA system to properly manage your sales funnel.
The slideshows from all of the presentations are available courtesy of the speakers and the WBJ.
Other blogs about yesterday’s event:
Peter Caputa: LiveBlogging about Blogging at the Worcester Business Journal Sales Summit
Rick Roberge: WBJ Sales Summit Feedback
Laura Briere: Our Own Personal Superstar
Betty Do: Sales Leadership Advice: Stop Selling!
The one-day event turned out to be a great event which was packed with a lot of information and provided for an excellent networking opportunity. This event is definitely not one you want to miss next year!
Thanks to all those I had the chance to speak with yesterday and I look forward to talking with you in the future!