Marketing to Buyer Personas and Inbound Marketing – David Meerman Scott’s Keynote at Inbound Marketing Summit

3 11 2008

This past weekend I started re-reading David Meerman Scott‘s The New Rules of Marketing & PR.  As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing.  As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing Summit with all of you.  This keynote was excellent and definitely a “must watch”.

If you can’t see this video in your RSS reader, you can view it here.

[blip.tv ?posts_id=1300552&dest=-1]

Are you marketing to different buyer personas?  What are some of the ways that you are executing an inbound marketing campaign?  I’d love to hear your thoughts in the comments below.

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Learning How to Use Twitter Effectively

13 10 2008

This past Friday, the inbound marketing gurus over at HubSpot presented a webinar on How to Use Twitter for Marketing and PR.  The webinar was hosted by their marketing team: Mike Volpe, Rick Burnes and Ellie Mirman.  They covered a lot of the basics for using Twitter including how to get started, thoughts on personal vs professional use, how to measure and analyze activity, and some of the various tools and resources which can be used to extend Twitter.  HubSpot has already posted the recording as well as the slide deck for the webinar.  Also, Laura Fitton posted an excellent review as well as notes.

Heavy users of Twitter tend to forget that only a very small amount of the population are actually on the service right now.  Twitter directory, TwitDir, pegs the current number of users at approximately 3.1 million.  For everyone else who is not using it yet or does not understand Twitter, take a minute to watch this video from Common Craft:

Recently the team at EpicFu helped explain Twitter as well as many of the available tools and resources:

Many businesses tend not to understand Twitter, or social media in general, so they don’t realize that whether or not they utilize the service, that there are millions of people (and growing rapidly) who could be talking about their company and/or products/services.  Not too long ago, social media expert Chris Brogan explored the 50 ways on using Twitter for business.

I’m curious to know the ways in which you utilize Twitter and other social media.  If you aren’t on Twitter, and/or shy away from other social media platforms, I’d also like to know your thoughts in the comments section.

Oh, by the way, for anyone not following me on Twitter…you can find me @justinlevy 🙂

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WBJ Central New England Sales Summit

31 07 2008

Yesterday I had the opportunity to attend the first ever Central New England Sales Summit put on by the Worcester Business Journal.  After the morning keynote by Scott Michael Zimmerman, the afternoon featured several breakout sessions.

One of the sessions which generated the most buzz was hosted by Mark Roberge and Peter Caputa of HubSpot as well as David Hurlbrink of Landslide.  The discussion focused on how to develop an inbound marketing strategy and how to utilize a CRM/SFA system to properly manage your sales funnel.

The slideshows from all of the presentations are available courtesy of the speakers and the WBJ.

Other blogs about yesterday’s event:

Peter Caputa: LiveBlogging about Blogging at the Worcester Business Journal Sales Summit
Rick Roberge: WBJ Sales Summit Feedback
Laura Briere: Our Own Personal Superstar
Betty Do: Sales Leadership Advice: Stop Selling!

The one-day event turned out to be a great event which was packed with a lot of information and provided for an excellent networking opportunity.  This event is definitely not one you want to miss next year!

Thanks to all those I had the chance to speak with yesterday and I look forward to talking with you in the future!


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Crafting an Inbound Marketing Strategy

28 07 2008

The HubSpot team just posted a video of a presentation that they recently gave.  The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results.  They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy.  Best of all is that their suggestions are completely free and just takes an investment of your time.  Granted, you could get into PPC campaigns, purchasing of themes for your blog, etc but at the basic level, which will produce great results, this strategy is free and ready to be implemented.

The video is about 40 minutes long.  If you don’t have time to view the video right now, at least take a look through the slides which are available for download at SlideShare.


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