Weekly Roundup: Posts from the PR World [8/29/08]

29 08 2008

It’s definitely been a busy week around here for me.  I was finally able to launch my new blog focusing on cooking, grilling, techniques/tips, recipes, etc.  If you are a foodie then check out Prime Cuts and let me know what you think.  Since I didn’t get a chance to post a weekly roundup for last week, this week will include some of my favorite posts from the past two weeks.

Today’s weekly roundup of books include a couple of books which are a couple years old but are ones that I have definitely added to my wishlist and I’d suggest you also check them out.

Weekly Roundup – Books

Branding Unbound: The Future of Advertising, Sales and the Brand Experience in the Wireless Age

Author(s): Rick Mathieson
Published: August 19, 2005
Summary: Mathieson takes a look at wireless technology and the future of mobile advertising.  He provides a thorough analysis of the various technologies and possible uses of this technology for marketing your brand.  Mathieson also discusses some of the problems associated with mobile marketing such as, for example, privacy issues.

Word of Mouth Marketing: How Smart Companies Get People Talking

Author(s): Andy Sernovitz and Guy Kawasaki
Published: November 1, 2006
Summary: Sernovitz and Kawaski explain the essential steps that make word of mouth marketing work and how to use them.  They also explain the importance and purpose of blogs, viral marketing, buzz and online communities.  This is an excellent book for anyone looking to attract the most important customers, those that have been referred by someone that’s already happy with your products or services.

Weekly Roundup – PR/Marketing/Social Media Posts

Weekly Roundup – Other Interesting Posts and Random Musings

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Weekly Roundup: Posts from the PR World [8/15/08]

15 08 2008

Wow, what a week around the PR blogosphere!  I’m not going to explain it all again as many others have commented on it.  Some of the links below are just a few of the many posts but you’ll be able to get a good overview by following the links on those articles as well.  Another busy week for me putting together the concept for another blog as well as planning some new interviews for this blog.

Weekly Roundup – Books

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

Author(s): Tim Sanders
Published: September 16, 2008
Summary: Sanders believes that companies need to make a difference through their products, manufacturing methods, environmental efforts and community outreach.  We are no longer casual consumers, according to Sanders, but instead are mindful consumers who look beyond the bottom line price to judge which companies we will purchase from.

PR 2.0: New Media, New Tools, New Audiences

Author(s): Deirdre Breakenridge
Published: April 2008
Summary: Breakenridge teaches her reader a host of new PR best practices including how to utilize blogs, social networks, RSS technology, podcasts, visual and social media in releases, using analytic tools, as well as several other new ways of reaching your target audience(s).  Breakenrdige also includes interviews with some of the A-list PR 2.0 practicioners including Brian Solis who posted an excellent review on the book on his blog, most appropriately named, PR 2.0.

Weekly Roundup – PR/Marketing/Social Media Posts

Weekly Roundup – Other Interesting Posts and Random Musings

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Weekly Roundup: Posts from the PR World [8/9/08]

9 08 2008

I’ve decided to tweak the format of the Weekly Roundup a little bit.  Since I haven’t had as much time to read lately as I had anticipated, I am going to list a few new PR, marketing or social media related books each week which I think are important to pick up.  These books may be older (but new to me :)), oldies-but-goodies, or new books.  I may have read some of them, be currently reading, or have added to my wish list to pick up.

Weekly Roundup – Books

Title:Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
David Meerman Scott, Craig Stull, and Phil Myers
Published: June 2008

Title:Tribes: We Need You to Lead Us
Seth Godin
Published: October 16, 2008

Title:Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke–the Simple Change That Can Make Your Job Terrific
Cali Ressler and Jody Thompson
: May 2008

Weekly Roundup – PR/Marketing/Social Media Posts

Weekly Roundup – Other Musings

That’s it for this week’s roundup.  Lots of ideas to write about this week!

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Weekly Roundup: Posts from the PR World [8/2/08]

2 08 2008

This was a busy week for me starting off with a speaking engagement for an event that my restaurant sponsored as well as attending the WBJ Sales Summit.  I’m still trying to catch up and over the next few days I should have a few new and exciting posts ready!

I also wanted to take a minute to say thank you to Josh Whitford of the Unconventional Marketing Blog.  Earlier in the week he showed the blog some love by posting an excellent review on his site.  If you haven’t subscribed to Josh’s blog yet then you should subscribe now and take some time to dig through his archives.

Currently Reading
Since I didn’t have a lot of time to dedicate to reading, I’m still busy reading Scoble’s Naked Conversations. Once I finish with his book, I’m going to pick up one of Seth Godin’s Meatball Sunday: Is Your Marketing Out of Sync?

I’m curious what everyone else is reading.  So, in the comments section let me know what books you are currently reading or have recently read along with a quick review.

Interesting PR/Marketing/Social Media Posts

Ok, that’s it for this week’s roundup.  Short and sweet.  This coming week I’ll be conducting a few interviews which I’ll be posting soon so keep a look out for that.

Did you enjoy this post? If you want to learn more about internet PR and marketing (as well occasional tips on productivity/time management) then subscribe to the That’s Great PR! blog.

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Weekly Roundup: Posts from the PR World [7/25/08]

25 07 2008

Starting today this will be a weekly roundup of everything I found interesting from the slice of the blogosphere reserved for the world of PR, marketing and social media.  Besides popular PR, marketing and social media posts, I will also post what book(s) I’m currently reading as well as any other non-PR related interesting posts, tweets or articles.  Most of these will be new posts but some may be some older but still relevant.

This is a way for me to expose you to other blogs that may be of interest.  I hope that everyone enjoys and please leave any interesting posts and articles that you may come across in the comments section.

Currently Reading

Title: Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble and Shel Israel
Published: January 2006
ISBN: 047174719X
Summary: “Robert Scoble, author of the nation’s best read business blog, and veteran consultant Shel Israel believe blogging is already changing the face of business.  They show you how employee bloggers altered the public’s perception of Microsoft.  How an outspoken NBA team owner uses his blog to connect with fans.  How small businesses and Fortune 500 companies alike can benefit from blogging, and how failing to use it properly can be disastrous.” -Inside Cover

Yeah, yeah, I know I’m late in reading this but I finally picked it up and am enjoying it so far.

Interesting PR/Marketing/Social Media Posts

Other Interesting Posts and Random Musings

That’s it for the first weekly roundup.  As the weeks go on and I get the formatting down, I’ll continue expanding this with more and more content.

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