Using Internet PR Like You Use Twitter

26 07 2008

As I was reading some status updates (otherwise known as “tweets”) on Twitter today I started thinking about how most of us use social media.Ā  In general, we use social media to:

  • Interact with our friends, families, and colleagues
  • Network with others who have similar personal and professional interests
  • Promote ourselves
  • Promote our blogs
  • Promote our companies
  • Promote/discuss important causes, upcoming events or share relevant news
  • Help improve search engine results for ourselves, our blogs, products, or companies.

We should be using internet PR campaigns for all of the reasons above (except maybe interacting with our friends, families and colleagues šŸ™‚ ).Ā  By distributing search-engine-optimized press releases we can promote our personal brand, blogs, products, company, important causes, or upcoming events.Ā  These press releases will help improve search engine results for you depending on the topic and keywords used when distributing the PR.

Just as we post a tweet or status update every time we publish a new blog, we should be distributing new internet press releases any time we have any positive news about the above topics.Ā  While a tweet or status update will only reach your network (though some users networks are very large), it is still limited in scope compared to how many people you can reach with a well-written press release distributed online.

When distributing through a newswire or professional internet PR agency, your press release will be usually distributed to over 100,000 opt-in journalists, newsrooms, radio and tv stations, blogs, and other media outlets.Ā  These sites and people, if interested in the topic, will then redistribute the press release….alas, viral marketing.Ā  As the press release is re-posted on other sites, you will see your search engine rankings improve, hits to your blog or site increase, as well as an uptick in prospective customers, inquiries, and/or readers.

Photo used from Greg Verdino's blog

Of course, there is one major downside when comparing internet PR to promoting via social media sites: submitting PRs cost money while social media sites are free to promote your message.Ā  However, I think that we should be using both internet vehicles to promote our messages.Ā  To maximize this concept and improve your search rankings, follow these steps:

  1. Have a press release written and distributed on the internet.
  2. Promote that link on Twitter, FriendFeed, Facebook, MySpace, and any other social media sites you use.
  3. Post the press release in the media/press section of your site.
  4. Either post the PR on your blog or write a similar post and publish at the same time of distribution.

Using some or all of these suggestions will help you to promote your message.

What are some ways that you have found to be successful in promoting any of the above concepts?Ā  How did you promote it? What mistakes did you make along the way?


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Use Google Alerts to Monitor Your Company’s Online Presence

6 07 2008

I just came across a greatĀ article by Mike Volpe on using Google Alerts to monitor your company’s online presence.

Use Mike’s suggestions in conjunction with the information on my previous post to gain some direction in developing your online reputation management strategy.

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Monitoring Your Company’s Online Reputation

2 07 2008

An increasing concern among professionals, new grads, and entreprenuers concerns establishing a positive web presence.Ā  The explosion of social networking through blogs, Facebook, MySpace, Twitter, etc have caused many companies to become increasingly concerned with their online reputation.

If you provide services online or are just a small entreprenuer without a website,Ā people will always have a say about you and/or your services.Ā  While the internet is a great medium for getting information about your products and services to the masses, irateĀ or jealous competitors can use the internet to express their opinion(s).Ā Ā Businesses take great care in protecting their names and brands allĀ over the years as the brand, image and reputation of the company is important to its success or failure.

Nowadays one irate customer or disgruntled employee can post negative comments on different forums, blog sites, wiki pages,Ā etc. which can cause major problems for a company in a short period of time.Ā  This negativity can spread quickly, from search engines, blogs, forums and even to YouTube!Ā Ā  The explosion of using viral marketing to distribute a message online can be a vital part of a company’s marketing plan however that same concept can be used against them.Ā  A negative or misinterpreted message which spreads rapidly through the Internet can take years to fix.Ā  So how can an entrepreneur, company, new graduate, public official, or anyone else concerned about their online reputation monitor against this?

Monitoring your online reputation isnā€™t as hard as it seems.

Here are some tips on how to start managing your online reputation:

1. Subscribe to Google Alerts. Use your name, your companyā€™s name, and/or particular important phrases as your keyword(s).Ā  Google Alerts will automatically notify you via email if a blog post, forum post, article or other form of digital media has been published based on those keywords.Ā  You even have the option to set alerts daily, weekly or monthly.

2. You can also subscribe to Yahoo News alerts and use the same keywords that you used with Google alerts.

3. Publish web-based press releases, a blog, and/or post comments on various forums and blogs.Ā  This will help to push down anything negative with information that you control!

These tools shouldn’t be used only if/when you find negative information online about you, your company, your products or services.Ā  You should implement these tools to proactively build a positive online reputation.

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