Marketing to Buyer Personas and Inbound Marketing – David Meerman Scott’s Keynote at Inbound Marketing Summit

3 11 2008

This past weekend I started re-reading David Meerman Scott‘s The New Rules of Marketing & PR.  As you know from previous posts, I’m a huge fan of David because of his thought leadership in the space of inbound marketing.  As I was reading I realized that I hadn’t shared his keynote from the Inbound Marketing Summit with all of you.  This keynote was excellent and definitely a “must watch”.

If you can’t see this video in your RSS reader, you can view it here.

[blip.tv ?posts_id=1300552&dest=-1]

Are you marketing to different buyer personas?  What are some of the ways that you are executing an inbound marketing campaign?  I’d love to hear your thoughts in the comments below.

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Learning How to Use Twitter Effectively

13 10 2008

This past Friday, the inbound marketing gurus over at HubSpot presented a webinar on How to Use Twitter for Marketing and PR.  The webinar was hosted by their marketing team: Mike Volpe, Rick Burnes and Ellie Mirman.  They covered a lot of the basics for using Twitter including how to get started, thoughts on personal vs professional use, how to measure and analyze activity, and some of the various tools and resources which can be used to extend Twitter.  HubSpot has already posted the recording as well as the slide deck for the webinar.  Also, Laura Fitton posted an excellent review as well as notes.

Heavy users of Twitter tend to forget that only a very small amount of the population are actually on the service right now.  Twitter directory, TwitDir, pegs the current number of users at approximately 3.1 million.  For everyone else who is not using it yet or does not understand Twitter, take a minute to watch this video from Common Craft:

Recently the team at EpicFu helped explain Twitter as well as many of the available tools and resources:

Many businesses tend not to understand Twitter, or social media in general, so they don’t realize that whether or not they utilize the service, that there are millions of people (and growing rapidly) who could be talking about their company and/or products/services.  Not too long ago, social media expert Chris Brogan explored the 50 ways on using Twitter for business.

I’m curious to know the ways in which you utilize Twitter and other social media.  If you aren’t on Twitter, and/or shy away from other social media platforms, I’d also like to know your thoughts in the comments section.

Oh, by the way, for anyone not following me on Twitter…you can find me @justinlevy 🙂

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