Over the past couple days there has been some chatter in the social media space about Britney Spears joining Twitter (@therealbritney) as part of her new website which just launched. Well, Britney didn’t just join Twitter but also has accounts on YouTube, MySpace and Facebook. However, I am more impressed with her and her team’s decision to venture onto Twitter. Why? Because for the past few years every new artist has a MySpace page. Unfortunately, it is usually just a PR machine for the artist though there are some artists that actually write their own content, respond to fans, post videos, etc. We have also seen an influx of musicians sign up for YouTube accounts and start video blogging. An example of an artist who has embraced video would definitely be Diddy who has approximately 280 videos posted on YouTube.
Ok, back to my thoughts on Brtiney being on Twitter. The first handful of tweets appeared to be yet another example of a celebrity’s team who sets up an account on a social media site only to use it to post updates about CD launches, appearances, etc. This led to Gary Vaynerchuk posting his thoughts about it:
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But, then, in my opinion, something interesting and unexpected happened: Britney’s social media director, Lauren Kozag, responded in the comments. Lauren responded by thanking Gary for his advice and letting everyone know that she was showing the video to the rest of Britney’s team. Lauren also mentioned that they are actively discussing how transparent Britney should be. I was extremely impressed to see this because, like many others, I was skeptical at how “real” this would all be.
By Lauren responding she showed that her and the rest of Brtiney’s team are monitoring online discussions about Britney and are willing to reach out and respond. This could be great for Britney’s brand as well as being among the first few celebrities to join sites like Twitter and actively use them to interact and not just push out information. I hope this continues not only with Britney and her team but also encourages other celebrities to get actively involved because they already have the fan bases to drive more people onto sites like Twitter thus taking it more mainstream. I’d be interested to know how many new people are discovering Twitter for the first time solely because they saw the logo on Britney’s website.
Now I want to hear your thoughts on this in the comments below. Do you think it’s good that celebrities like Britney Spears actively use social media sites such as Twitter? What advice would you have for them or their teams if they were to read this?
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