It’s definitely been a busy week around here for me. I was finally able to launch my new blog focusing on cooking, grilling, techniques/tips, recipes, etc. If you are a foodie then check out Prime Cuts and let me know what you think. Since I didn’t get a chance to post a weekly roundup for last week, this week will include some of my favorite posts from the past two weeks.
Today’s weekly roundup of books include a couple of books which are a couple years old but are ones that I have definitely added to my wishlist and I’d suggest you also check them out.
Weekly Roundup – Books
Author(s): Rick Mathieson
Published: August 19, 2005
Summary: Mathieson takes a look at wireless technology and the future of mobile advertising. He provides a thorough analysis of the various technologies and possible uses of this technology for marketing your brand. Mathieson also discusses some of the problems associated with mobile marketing such as, for example, privacy issues.
Author(s): Andy Sernovitz and Guy Kawasaki
Published: November 1, 2006
Summary: Sernovitz and Kawaski explain the essential steps that make word of mouth marketing work and how to use them. They also explain the importance and purpose of blogs, viral marketing, buzz and online communities. This is an excellent book for anyone looking to attract the most important customers, those that have been referred by someone that’s already happy with your products or services.
Weekly Roundup – PR/Marketing/Social Media Posts
- The Media & Social Media Series: The Cincinnati Enquirer
- The Bonsai Method of Social Media Management
- The Socialization of Your Personal Branding Series
- Workflow-Social Media for Marketers
- Viral Doesn’t Have to be an Infection
- Personal Branding Toolkit Series
- Startup PR: Tips for Getting Publicity Without a PR Firm
- Nobody cares about your products and services (except you)
Weekly Roundup – Other Interesting Posts and Random Musings
- Unclutter Google Reader by Analyzing Your Trends
- The Fortune 500 4-Hour Workweek: Multiplying Outputs in Groups
- Seven Tips for Successful Telecommuting
- How to Do More with Less Time
- Indispensable Tech Travel Tips