Weekly Roundup: Posts from the PR World [8/29/08]

29 08 2008

It’s definitely been a busy week around here for me.  I was finally able to launch my new blog focusing on cooking, grilling, techniques/tips, recipes, etc.  If you are a foodie then check out Prime Cuts and let me know what you think.  Since I didn’t get a chance to post a weekly roundup for last week, this week will include some of my favorite posts from the past two weeks.

Today’s weekly roundup of books include a couple of books which are a couple years old but are ones that I have definitely added to my wishlist and I’d suggest you also check them out.

Weekly Roundup – Books

Branding Unbound: The Future of Advertising, Sales and the Brand Experience in the Wireless Age

Author(s): Rick Mathieson
Published: August 19, 2005
Summary: Mathieson takes a look at wireless technology and the future of mobile advertising.  He provides a thorough analysis of the various technologies and possible uses of this technology for marketing your brand.  Mathieson also discusses some of the problems associated with mobile marketing such as, for example, privacy issues.

Word of Mouth Marketing: How Smart Companies Get People Talking

Author(s): Andy Sernovitz and Guy Kawasaki
Published: November 1, 2006
Summary: Sernovitz and Kawaski explain the essential steps that make word of mouth marketing work and how to use them.  They also explain the importance and purpose of blogs, viral marketing, buzz and online communities.  This is an excellent book for anyone looking to attract the most important customers, those that have been referred by someone that’s already happy with your products or services.

Weekly Roundup – PR/Marketing/Social Media Posts

Weekly Roundup – Other Interesting Posts and Random Musings

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One response

29 08 2008

I love Word of Mouth Marketing, I just bought and read it last month, lots of good info.

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