Crafting an Inbound Marketing Strategy

28 07 2008

The HubSpot team just posted a video of a presentation that they recently gave.  The topic of discussion was about developing an inbound marketing strategy that incorporates SEO, blogging and social media to drive results.  They did an excellent job describing the synergy that is formed when you utilize all 3 in your marketing strategy.  Best of all is that their suggestions are completely free and just takes an investment of your time.  Granted, you could get into PPC campaigns, purchasing of themes for your blog, etc but at the basic level, which will produce great results, this strategy is free and ready to be implemented.

The video is about 40 minutes long.  If you don’t have time to view the video right now, at least take a look through the slides which are available for download at SlideShare.


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2 responses

28 07 2008
Ellie Mirman

Glad you enjoyed the presentation, Justin! There’s definitely a lot more we could talk about for implementing an effective inbound marketing strategy, but these are the basics, but even the basics can have a big impact for businesses. Thanks!

31 07 2008
WBJ Central New England Sales Summit « That’s Great PR! Blog

[…] of HubSpot as well as David Hurlbrink of Landslide.  The discussion focused on how to develop an inbound marketing strategy and how to utilize a CRM/SFA system to properly manage your sales […]

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