I just came across a great article by Mike Volpe on using Google Alerts to monitor your company’s online presence.
Use Mike’s suggestions in conjunction with the information on my previous post to gain some direction in developing your online reputation management strategy.
« Monitoring Your Company’s Online Reputation
A Report Card for Your Press Release »
I love Google Alerts. I even use it for my own name (a bit egotistical, but it tells me where I am in the world of marketing). Also great for clients so you can add places their releases appear that might slip through the cracks otherwise.
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