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Weekly Roundup: Posts from the PR World [8/15/08]

15 08 2008

Wow, what a week around the PR blogosphere! I’m not going to explain it all again as many others have commented on it. Some of the links below are just a few of the many posts but you’ll be able to get a good overview by following the links on those articles as well. Another busy week for me putting together the concept for another blog as well as planning some new interviews for this blog.

Weekly Roundup – Books

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

Author(s): Tim Sanders
Published: September 16, 2008
Summary: Sanders believes that companies need to make a difference through their products, manufacturing methods, environmental efforts and community outreach. We are no longer casual consumers, according to Sanders, but instead are mindful consumers who look beyond the bottom line price to judge which companies we will purchase from.

PR 2.0: New Media, New Tools, New Audiences

Author(s): Deirdre Breakenridge
Published: April 2008
Summary: Breakenridge teaches her reader a host of new PR best practices including how to utilize blogs, social networks, RSS technology, podcasts, visual and social media in releases, using analytic tools, as well as several other new ways of reaching your target audience(s). Breakenrdige also includes interviews with some of the A-list PR 2.0 practicioners including Brian Solis who posted an excellent review on the book on his blog, most appropriately named, PR 2.0.

Weekly Roundup – PR/Marketing/Social Media Posts