Weekly Roundup: Posts from the PR World [8/9/08]

I’ve decided to tweak the format of the Weekly Roundup a little bit.  Since I haven’t had as much time to read lately as I had anticipated, I am going to list a few new PR, marketing or social media related books each week which I think are important to pick up.  These books may be older (but new to me ), oldies-but-goodies, or new books.  I may have read some of them, be currently reading, or have added to my wish list to pick up.

Weekly Roundup – Books

Title:Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Author(s): David Meerman Scott, Craig Stull, and Phil Myers
Published: June 2008

Title:Tribes: We Need You to Lead Us
Author(s): Seth Godin
Published: October 16, 2008

Title:Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke–the Simple Change That Can Make Your Job Terrific
Author(s): Cali Ressler and Jody Thompson
Published: May 2008

Weekly Roundup – PR/Marketing/Social Media Posts

• Putting the Meaning Back in Social Media
• Link Building vs Content Promotion for Links
• Optimizing the Right Content for the Right Audience
• LIVE with David Meerman Scott at Podcamp Boston 3
• Introducing the Conversation Prism
• Empower & Inspire with Content Marketing
• A List of Social Media Resources

Weekly Roundup – Other Musings

• 7 Tips for Building Better Business Relationships
• Search Challenges Email As Most Popular Daily Online Activity
• Mobile Search: This is not your father’s search
• When in doubt, (don’t) follow the money
• The Philosophies of Work: A Conversation with Derek Sivers of CD Baby

That’s it for this week’s roundup.  Lots of ideas to write about this week!